There are some big numbers floating out there regarding readership numbers in print.
We spend 7% of our time on print and yet, as a country, we spend 25% of our ad budgets in print. Why is that?
1) Overall, print readership is down 1.7% in the last six months.
Digital edition magazine readership is up 24% during the same period.
Some have even linked the end of our political way of life to the steady decline of newspaper readership.
Think Again: The End of Newspapers and the Decline of Democracy
Some other good (online) reading about the state of print:
Fete it be…
Jay Spivey – Publisher – Fete