First impressions are everything. This is especially true in today’s “hyperindividualized” society of quick peeks, short attention spans and videos of cats.
But, the world of marketing is different now than just a few years ago and we have to adapt to the reality that any sane business manager out there must be using social media – right? Well, I wish that were the case.
Speaking of cases – we have a fairly good case study on the effects social media planning and production can have on your event or business during a one month stretch of time. We use the term fêteStuff to describe all the things we do here at fête. fêteStuff brings to bear all the things we produce online: fête magazine, social media strategy/consulting/planning, graphic design, video and sound production and throws it all together to use the vastness of the internet to benefit a local event, business or non-profit.
Let’s use the Greenville Scottish Games as the perfect example of what fêteStuff can do.
- Lowered advertising cost by over 40% in two years.
- Developed and implemented new social media strategies.
- Overhauled the website – including making it responsive.
- Placed editorial content in state wide and international publications.
- Enlisted the social media help of other “like minded” participants.
- Set new social media and website visits records each of the last two years.
- Developed and implemented advertising plan that reached over 4 million views this year (new record).
- Sold more tickets last year than ever before.
- Sold more tickets in 2014 than ever before.
Now, there was more to the month of May than just the Greenville Scottish Games. When you add to this the fête sponsorship of HeyLook Music Festival, Artisphere and WeenieFest1 – well, you get fêteStuff generating well over 1,000,000 impressions on just 2 Facebook pages and 1 Twitter account combined. All off of around 10,000 likes/followers. That does not include Google+, LinkedIn (and LinkedIn Groups), Instagram, Pinterest, YouTube, fête mobile music or fête magazine.
This magical million in the month of May, 2014 also means something else. There were over 250,000 unique users of just the 2 Facebook pages and 1 Twitter account.
So, what should you take away from all this fêteStuff? That’s easy – you ought to be using our uniquely qualified expertise so you can learn to fish with what the fish like to eat (not with what you like to eat!).
fête magazine, fête mobile music, fêteGreenvilleTV, the fêteBlog and fêteStuff.