The graph below struck a nerve. It shows that our time spent in print as a nation has dropped to a historically low 5%.
With so many options that can target potential customers and supporters online – why are so many small businesses and non-profits still running ads using 18th century technology that actually comes off on your hands? Certainly if M&Ms can figure out a way to melt only in your mouth, then we ought to be able to expect the same with our ads.
Mobile, interactive, linkable, audio/video embedded and trackable. Imagine that.
Jay – fête magazine